Agenda

9.00 – 9.30 Registration & Coffee Please arrive before 9.30am .
9.30 – 10.00 Warm-Ups
  • Left brain / Right brain
  • The Meaning of Liff
  • We sell, or else
10.00 –  10.30 Live Charity Brief
  • Reading a brief
  • Input and output
  • Who and What lead to Where
10.30 – 11.15 How Advertising Works
  • 5 things advertising can do
  • What’s the big idea?
  • The 7 advertising ideas
11.15 – 11.30 Morning Break Tea, coffee & pastries
11.30 – 1.00 Writing for Press & Print
  • Writing headlines
  • Writing copy
  • Tone of voice
1.00 – 1.45 Lunch Soup & sandwiches
1.45 – 2.45 Writing for TV
  • Do you have to be funny?
  • Writing comedy / Comic perspectives
  • When worlds collide
2.45 – 3.15 Writing for Social Media
  • Presented by Lizzie Kinross
  • Getting it right / getting it wrong
  • Managing the conversation
3.15 – 3.30 Afternoon Break Tea, coffee & cakes
3.30 – 5.00 Presenting your Work
  • Pitching your ideas
  • Feedback
  • Discussion
5.00 – 6.00 Guinness in the Gravity Bar
Dublin’s best view. Not a bad pint either.

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