Agenda

9.00 – 9.30	Registration & Coffee	Please arrive before 9.30am .
9.30 – 10.00	Warm-Ups	Left brain / Right brain The Meaning of Liff We sell, or else
10.00 – 10.30	Live Charity Brief	Reading a brief Input and output Who and What lead to Where
10.30 – 11.15	How Advertising Works	5 things advertising can do What’s the big idea? The 7 advertising ideas
11.15 – 11.30	Morning Break	Tea, coffee & pastries
11.30 – 1.00	Writing for Press & Print	Writing headlines Writing copy Tone of voice
1.00 – 1.45	Lunch	Soup & sandwiches
1.45 – 2.45	Writing for TV	Do you have to be funny? Writing comedy / Comic perspectives When worlds collide
2.45 – 3.15	Writing for Social Media	Presented by Lizzie Kinross Getting it right / getting it wrong Managing the conversation
3.15 – 3.30	Afternoon Break	Tea, coffee & cakes
3.30 – 5.00	Presenting your Work	Pitching your ideas Feedback Discussion
5.00 – 6.00	Guinness in the Gravity Bar	Dublin’s best view. Not a bad pint either.